Estée Lauder || Thinking Pink

Estée Lauder || Thinking Pink

When it comes to breast cancer awareness, the Estée Lauder brand is one that has been actively involved in the Breast Cancer Awareness campaign since 1992. By distributing pink ribbons and informational brochures at counters in North American and around the globe, the brand works to raise awareness about breast cancer around the world. This month, Estée Lauder companies’ brands are selling Pink Ribbon products to raise funds and awareness for the Breast Cancer Research Foundation (BCRF)- a foundation dedicated to preventing and finding a cure for breast cancer.

Their exclusive Pink Ribbon collection acts as great conversation starters and will create opportunities for women around the world to share stories, encourage screening and raise awareness. Apart from raising awareness, proceeds from the sales of this elegant pink collection will raise funds of up to $500,000 which will be donated to the BCRF. Check out the Estée Lauder pink ribbon collection. Where better to wear pink than on your lips?

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In the United States alone, about 39,840 women will die of breast cancer in 2010

Source:

-The American Cancer Society