Thinking Pink ... globally

In 2010, 1.5 million people worldwide will be diagnosed with Breast Cancer.
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Although a disease thought to be exclusive to the developed world, in reality 69% of resulting deaths from the disease occur in developing countries. Affecting nearly 1 in 4 women with cancer, breast cancer is the most common cancer in women worldwide and is a leading cause of death from cancer among women globally.

Breast cancer survival rates vary worldwide with the lowest survival rates (below 40%) found in low income countries as a result of late detection programs, lack of adequate diagnosis and lack of treatment facilities.

October is breast cancer awareness month and so this month, LecielLarue will be dedicated to all things breast cancer slash fashion related! Music, tv ads, billboards and even facebook is being used as a platform to raise breast cancer awareness around the world!
Well, why not fashion?

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